Company Description. Hernan Lopez. Trending People. Federal Communications Commission. Maruti Suzuki India Limited. IndusInd Bank Ltd. China Telecom Corp. Here's the road map for how the supply-chain logjam will get unclogged.
It might Trending Organizations. Potential Connections via Relationship Science. Recent Transactions. Details Hidden. A quarter century ago, Fox figured there was room for more than just three big TV networks. A joint venture with Colombian powerhouse RCN Television Group, the network will challenge the Spanish-language media dominance of entrenched rivals Univision Communications and Telemundo.
The network and its national news team will be based in Los Angeles, unlike Univision and Telemundo, which both operate from Miami. Fox is banking on the L. Two-thirds of Latinos in the U.
Those networks have a proven formula, and it works for them. But we think break-through TV beats formula TV. The five-night-a-week programs also score huge ratings in the U. Lopez described the more contemporary programs as action adventures with romantic backdrops, designed to appeal to men and women alike. MundoFox plans to run in its 9 p. Christopher Von Uckermann plays a year-old teenager who has escaped from a dark community, triggering unexpected events.
Traditional telenovelas tend to appeal an older generation of Hispanics. Univision counters that its telenovelas perform well among the prized demographic of to year-old viewers. Indeed, the median age of the Latino population is younger than that of the general population, making Latinos and the networks that target them magnets for advertisers.
MundoFox says its newscast will be the only one in Spanish that will air live on both the East and West coasts. RCN will provide international newscasts. Sports will also be a crucial component. Other companies have tried and failed to launch new Latino networks. Telemundo, even with a deep-pocketed parent, NBCUniversal, struggled for years to take market share from Univision. Fox also has had mixed results.
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