You can find more information in our data protection declaration. The retiring Daimler chairman is leaving a company that he joined in After working his way up the ladder, he ran the German manufacturer for over 13 years. What did he do in all that time? More famous for his moustache and shunning ties than nearly anything else, Dieter Zetsche has run one of Germany's biggest companies for plus years.
He is one of a handful of German bosses who is recognizable to the general public. Incidentally, his rein coincides nearly perfectly with that of German Chancellor Angela Merkel, though she is staying in office a bit longer. Despite the fact that he joined the car company in , it wasn't until he moved to Detroit to take over the helm of the Chrysler division of the combined DaimlerChrysler that the world really took notice.
Though marketed as a merger, it was in reality a takeover that never took off. Zetsche ran the division from before returning to Germany. Daimler later dumped the group in One of the stranger episodes in Zetsche's career came to life during his time in the US. It was there that he morphed from Dieter Zetsche into Dr. Z, the friendly CEO who would answer all and any questions — also as a cartoon. The American and Canadian ad campaign tanked and was quickly canceled but lives on in the minds of everyone who ever saw it.
Pity is not many knew he was actually the boss. After his difficult time at Chrysler, Zetsche headed back to company headquarters in Stuttgart where he took over the position of chairman of what is now called Daimler AG on January 1, The company makes Mercedes-Benz cars, trucks and buses and today employs around , worldwide.
It has long been a trendsetter of high-end cars with an strong aspirational pull. In addition to his higher duties, Zetsche also ran the Mercedes car division himself. There he was able to introduce an entirely new design for the brand. Here's a look at key executives at DaimlerChrysler. At Chrysler, Mr. Zetsche has been instrumental in reversing the fortunes of the U. Schrempp dispatched him to Detroit to slash costs, improve quality and oversee development of a new line of eye-catching cars, including the C sedan, which is coveted by customers from executives to rap stars.
Zetsche is an engineer who focused attention on a few key brands instead of expanding its size. In , Mr. Zetsche, now 52, was one of a several top executives who opposed Mr. That same year, Mr.
Zetsche publicly split with the company's division to rescind the appointment of Wolfgang Bernhard to lead the Mercedes-Benz division. The company instead picked Eckhard Cordes. It is under scrutiny by the U. Justice Department and German authorities in connection with possible diesel emissions violations. And it issued a profit warning in June citing the U. For you. World globe An icon of the world globe, indicating different international options.
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