Although this may seem like a massive drop, the quality and diversity of the acts remain as fresh as ever. And everything lives in channels as opposed to tracks. Another interesting wrinkle is the scheduling. Rather than spacing out performances like a traditional show, everything is scheduled at one time per showcase. Instead of each artist getting a minute set, each will get two to three songs. Taking advantage of the all-online format, showcases will take place from every imaginable place, venue, and setting.
Miss walking down Congress or roaming Red River? Content includes VR sponsor installations, films designed specifically for the medium, and live music. Travel back to its origin and flip through the years of speakers, artists, filmmakers, and more in our interactive history timeline. View Timeline. In , Ronald Reagan was president. The Berlin Wall was standing. The Euro did not exist. Many phones used rotary dials to enter numbers.
That same year, a small group of people in Austin, Texas began a series of long discussions about the future of entertainment and media. The meetings were in the offices of The Austin Chronicle, and participants were sworn to secrecy. A fundamental opinion shared by the group was that the local creative and music communities were as talented as anywhere else on the planet, but were severely limited by a lack of exposure outside of Austin.
Music was the uniting factor, but the group had a catholic taste for art and ideas. Inclusiveness and reaching for new things were core values. The solution being discussed was an event that would bring the outside world to Austin for a close-up view. As the key ideas were formed, recognition grew that Austin was not the only city where this was an issue.
For a local event to bring the world to Austin, it needed to have value everywhere. Only letters, numbers, periods and hyphens are allowed in screen names. Please enter your email address so we can send you a link to reset your password.
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New comments are only accepted for 3 days from the date of publication. Subscriber Only. Putting the Rabbit in the Hat by Brian Cox: ticking the boxes. Album Reviews. Elbow: Flying Dream 1. Cat Dowling: Animals. Music Videos. Sign In. Don't have an account? Forgot Password? Digital is a massive part of SX too. If only I could get my hands on one of those badges! This event has grown into a megalith over the years.
The digital media component is, quite honestly, the only part of it which I am even remotely familiar. Your ingenious strategies could be adapted for almost any multi-day event, though, so very helpful!
A fun look at SXSW, thanks. This sounds fun! I never knew music festivals could be so complicated and cool at the same time! It reminds me of visiting Galway, Ireland during the horse races. There are so many interesting things happening in the streets and music pouring from every building and even people in the streets.
Waiting in lines was never a problem there either. We met two guys that I stayed friends with more than 10 years later. Sounds like fun. Excellent information! I love festivals and SXSW has always been very high on my bucket list. I had no idea the event was so connected. You have saved me future hours of research and frustration in planning to attend this festival.
Awesome to hear Heather! I was never into festivals, but this one sounds like fun. Interesting that it also includes the digital side. Thanks for the detailed description on how to get involved! Thanks Veronika. It is certainly a lot different from beer soaked, crowd surfing type of festivals you get in Europe. Thanks so much for sharing these tips! Looks like such a fun time!! Stay tuned! This looks like a blast! Thanks for this super post! For , we just submitted a workshop proposal.
Great guide for the newbie! I am starting to get excited about it! Rock on! You are going to have a ball. Are you on Instagram? My instagram is mrs. Oh no! Great bar and venue space. Thanks for sharing this ultimate hack to visit this amazing event for free, i think every music and business enthusiast should visit this event for sure this year.
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